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He stated that "Sony is well-positioned as a 'creative entertainment company' to redefine mobility," and announced that Sony will establish an operating company "Sony Mobility Inc." in the spring of 2022, through which the company intends to explore entry into the EV market. Yoshida concluded his presentation by speaking on the latest progress and future direction of VISION-S, an initiative that aims to contribute to the evolution of mobility. Yoshida then took to the stage again, to highlight the tracking technology of Sony Group company Hawk-Eye Innovations, and Sony's partnership with Manchester City Football Club for the realization of next-generation fan communities in the virtual space. Furthermore, he announced the latest in the "Horizon" series, "Horizon Call of the Mountain," which was a huge hit all over the world, as a title exclusively for "PlayStation VR2." Next, Jim Ryan, President and CEO, Sony Interactive Entertainment, announced the next-generation virtual reality system "PlayStation VR2" and the new "PlayStation VR2 Sense controllers" that will realize an unprecedented experience and immersive feeling in the world of games. Tom Holland, who stars in PlayStation Productions' film adaptation of "Uncharted," and Neil Druckmann, Co-President of game development studio Naughty Dog, talked about the significance of the collaboration.
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Next to take the stage was Tom Rothman, Chairman and CEO, Sony Pictures Entertainment Motion Picture Group, to talk about PlayStation Productions, a collaboration between Sony Pictures Entertainment and Sony Interactive Entertainment to produce movies and TV based on PlayStation IP.
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We want to enable people to connect more deeply with those who share the same interests and form stronger bonds within their communities." He touched on Sony's work with artists such as Adele on her new album "30," and introduced its latest technologies and initiatives to support creators, including "Virtual Production" that removes restrictions on video production, Sony's professional drone "Airpeak" that supports creativity, and its latest smartphone "Xperia PRO-I." Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation spoke at Sony's press conference held on January 4 ahead of the exhibition's public opening, stating that, "Throughout the past two challenging years, we have reaffirmed the importance of our Purpose. Sony's Purpose is to "fill the world with emotion, through the power of creativity and technology." Based on its corporate direction of "getting closer to people," Sony is working to create new value that inspires people's emotion, by getting closer to creators and users. The latest forecast marks an improvement from the 730 billion yen ($6.3 billion) profit it projected in October.Sony Exhibits at CES 2022-Introducing technologies and initiatives that create new value to fill the world with emotion
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Sony forecast an 860 billion yen ($7.5 billion) profit for the full year through March, down from 1 trillion yen in the previous fiscal year.
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Sony, which also makes TVs and portable digital music players, is also banking on the metaverse, the immersive virtual world, where it faces rivals like Facebook, or Meta. The company has said it hopes to turn the car into a new kind of entertainment space. Sony has been branching into new areas, recently showing an electric-vehicle prototype at a Las Vegas trade show. is buying Activision Blizzard, the maker of Candy Crush and Call of Duty, for $68.7 billion, turning the maker of the Xbox into one of the world’s largest game companies. The purchase includes payments to the shareholder creators at the independent studio to ensure their retention, he said.Īnalysts say the addition complements Sony’s strength in shooting games and will further solidify its position.īut competition is heating up in the video game industry. The company’s chief financial officer, Hiroki Totoki, said Sony’s acquisition of Bungie Inc., known for its Halo and Destiny games, for $3.6 billion highlighted its commitment to the gaming business. In video games, sales fell short of expectations as a parts supply crunch, especially of semiconductors, dented sales of its PlayStation 5 machine, Sony said. Its imaging and sensor unit also posted solid results.
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Sony said strong offerings in its music division, like the album “30″ from Adele movies like “Spider-Man: No Way Home” and licensing income from the “Seinfeld” series lifted earnings. Quarterly sales edged up to 3 trillion yen ($26 billion) from 2.7 trillion yen. recorded a 346 billion yen ($3 billion) profit for the fiscal third quarter, up from 310.7 billion yen the previous year. TOKYO (AP) - Sony’s profit for the quarter through December edged up 11% on healthy sales from its film division, including the new Spider-Man movie, the Japanese electronics and entertainment company said Wednesday.
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